A study on Consumer Behavior

Authors

  • Kamal Kumar

Abstract

Consumer behavior is a critical aspect of success for marketers in all sectors of the economy.
Studying consumer behavior furnishes companies with information about consumer demands,
perception, and their spending habits. Understanding consumer behavior enables companies
compete effectively, stay in business, improve sales, and develop better and effective
marketing strategies. Many factors affect consumer behavior. They affect consumer behavior
in different ways

Published

2021-06-30

How to Cite

Kamal Kumar. (2021). A study on Consumer Behavior. International Journal of Economic Perspectives, 15(4), 18–31. Retrieved from https://ijeponline.lingcure.org/index.php/journal/article/view/402

Issue

Vol. 15 No. 4 (2021)

Section

Peer Review Articles
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